AI Insights · Timothy · January 2022
Top 5 Music and Podcasts Apps Performance in the US Q4 2021
Explore the performance of the top 5 music and podcast apps in the United States during Q4 2021, with insights on downloads, revenue, and active users.
The fourth quarter of 2021 saw interesting trends among the top music and podcast apps in the United States, according to data from Sensor Tower. Here’s a closer look at the weekly performance of Pandora: Music & Podcasts, YouTube Music, Amazon Music: Songs & Podcasts, SoundCloud: Discover New Music, and iHeart: Radio, Podcasts, Music.
Pandora: Music & Podcasts
Pandora saw fluctuations in its weekly revenue, starting at around $4.96M in late September and experiencing a dip to approximately $4.21M by mid-December. However, by the end of December, revenue bounced back to nearly $5.03M. Weekly downloads for Pandora were relatively stable, with a notable peak at about 341K in the week before Christmas. Active users showed a slight decline from roughly 23.9M at the start of the quarter to 22.8M by the end of December.
YouTube Music
YouTube Music experienced relatively steady weekly revenue, starting at about $2.04M in late September and peaking at almost $2.38M in the week leading up to Christmas. Downloads followed a similar pattern, with a significant increase to approximately 219K in the week before Christmas. Active users hovered around 25M to 26M throughout the quarter, ending at 24.9M in the last week of December.
Amazon Music: Songs & Podcasts
Amazon Music saw its weekly revenue fluctuate, beginning at approximately $1.33M in late September, peaking at about $1.49M just before Christmas, and settling around $1.34M by the end of December. Downloads increased notably towards the end of the quarter, reaching around 205K in the week before Christmas. Active users remained relatively stable, starting at around 3.54M and ending at 3.36M.
SoundCloud: Discover New Music
SoundCloud's weekly revenue started at approximately $874K in late September and fluctuated throughout the quarter, peaking at around $887K just before Christmas. Downloads remained consistent, with a substantial increase to about 263K in the week before Christmas. Active users saw some fluctuations, starting at approximately 18.8M and ending at 19M by the end of December.
iHeart: Radio, Podcasts, Music
iHeart's weekly revenue showed minor fluctuations, starting at about $735K in late September and ending at roughly $658K by the end of December. Downloads saw a slight decline over the quarter, starting at around 128K and decreasing to about 83K in the last week of December. Active users showed some variation, beginning at approximately 1.87M and ending at around 1.85M by the end of the quarter.
For more in-depth insights and data, visit Sensor Tower.